Workshops, seminars & talks
Sharing knowledge, strengthening teams, shaping the future
Franchising thrives on people who understand their system, develop it further and promote it with enthusiasm. This is precisely why we offer workshops, seminars and talks: practical, interactive and always with the aim of empowering head offices, franchisees and teams to take action.
We share our expertise in franchise development, system management, digitalisation, AI, manual development, partner management, benchmarking and governance – from a strategic vision of the future right through to practical work on processes, prompts or implementation issues. Our aim: We don’t just want to inform. We want to empower, provide guidance and inspire people with our enthusiasm for professional franchising.
Typical formats
Keynotes & Insights
For conferences, partner meetings, management circles or committee meetings – inspiring, professionally sound and with a clear focus on franchise practice.
Workshops
For specific issues, collaborative development and participation – interactive, structured and results-oriented.
Training courses & seminars
For building skills within the team – practical, easy to understand and immediately applicable.
Video
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Our areas of focus
- Franchise development
- System management
- Digitalisation
- AI & Automation
- Franchise Manual and Academy
- Partner Management
- Benchmarking
- Governance
- Change & Transformation
- Partner retention & loyalty
Open seminars, in-house training programmes and events
Franchise knowledge for the community
We offer open seminars primarily in cooperation with the German Franchise Institute, the Academy of the German Franchise Association.
These programmes are aimed at franchisors, staff at head offices and anyone who wishes to gain a better professional understanding of franchising and apply it in practice. The focus is on practical methods, current developments and specific tools for day-to-day franchising operations.
- Franchise development and system development
- Digitalisation in franchise systems
- AI and automation
- Franchise Handbook and Knowledge Management
- Partner Management and System Administration
- Benchmarking and data-driven management
- Governance in franchising
Tailored specifically to your system, your team and your challenge
We develop in-house seminars, workshops and keynote speeches tailored to the occasion, target audience and desired level of detail.
Sometimes it’s about providing strategic impetus for senior management, the leadership team or the partners’ advisory board. Sometimes it’s an interactive workshop with head office. And sometimes it’s about very specific capacity-building – for example, how to document processes for a handbook or how to make effective use of AI tools.
- Management and Executive Team
- Staff at the system headquarters
- Franchise partner
- Site Managers
- Staff at partner organisations
- Partner Advisory Board or other committees
Our formats are suited to a variety of situations within the franchise system:
- Partner conferences
- Annual conferences
- Management workshops
- Strategy Days
- Digitalisation or AI off-site meetings
- Onboarding new staff
- Training at the system headquarters
- Partner Advisory Board or committee meeting
- Preparing a transformation project
Our programmes are designed to ensure that people not only know more, but can do more as well.
Please bring the following with you:
- a better understanding of how franchising works
- greater certainty on current issues shaping the future
- specific methods and tools
- a common language within the team
- more guidance for decision-making
- new motivation for the next steps
Let’s develop a suitable format
Whether it’s a short session, a half-day workshop or a multi-part seminar series: we’ll tailor the format to suit your event, your target audience and your objective.