Client voices

Here at FLEETLOOP, we had the pleasure of organising a workshop with Sylvia to develop our franchise concept. The result exceeded our expectations! The workshop was extremely productive and informative, packed with in-depth expertise. Sylvia came thoroughly prepared and won us over with her friendly and open manner. Her quick grasp of the subject matter and the wealth of creative ideas she brought were a real asset to us. Many thanks, Sylvia, for your fantastic support and inspiring input. We look forward to working with you again!
Julia Dietschold
Chief Operating Officer, FLEETLOOP GmbH

Documenting all processes and procedures relating to our Ludwig von Kapff wine warehouses – which comprise 11 sites across Germany – provides the basis for a high level of standardisation, the minimisation of errors, the ongoing optimisation of processes, and the onboarding of new staff. … Throughout, our collaboration was a partnership of equals.
Ivo Reuter
Head of Retail, Rotkäppchen-Mumm Sektkellereien GmbH / Ludwig von Kapff GmbH

+1

With the launch of the TIN INN hotel chain, we – Containerwerk, a manufacturing company – have broken new ground and set out to rethink the hotel concept from scratch. We brought Sylvia on board right from the start. Thanks to her open-minded, creative and structured approach, we have developed a highly innovative and largely digital franchise concept that makes our sustainable approach scalable. The Starter Workshop was a very good investment in our future, which we would recommend to anyone considering franchising or similar partnership models.
Nico Sauerland
CEO & Founder of TIN INN GmbH

Marcus Severin is particularly distinguished by his analytical skills. He quickly gets to the heart of complex issues, analyses them precisely and uses this to develop pragmatic solutions that can represent a genuine quantum leap in a company’s development. In addition to his professional expertise, working with him is a real pleasure on a personal level. With his pleasant manner, great appreciation and engaging sense of humour, he wins people over and creates a positive, motivating atmosphere.
Horst Becker
Founder and Managing Director of Isotec GmbH
Foto: Manfred Esser

Here at Vincent Vegan, we’ve been asking ourselves how best to approach our planned growth. Naturally, franchising has been – and continues to be – a key consideration. Through our research, we came across Sylvia Steenken and her team, and were immediately impressed by their expertise and, above all, their friendliness. The virtual workshops were very well structured and gave us exactly what we’d been hoping for – namely, a good insight into the world of franchising. Thank you to the whole team for that. We’d definitely recommend you to others!
Christian Kuper
Founder & CEO VincentV

Marcus helped us answer the most important questions about our franchise concept during a workshop. Thanks to him, I’ve come to realise that it’s particularly important to target the right personas and find them for our Local Partner System. Marcus still supports us today with individual project steps – quickly and without any fuss!
Max Meister
Managing Director of Ludwig Meister GmbH & Co. KG
Foto: IWML

With ‘Die Kaffeemeister’, we wanted to reinvent ourselves as a co-operative … We would like to thank Ms Steenken for her excellent collaboration and look forward to the next steps.
Kai Holtkamp
Head of Sales and Business Development, Die Kaffeemeister GmbH & Co. KG

+3

Lars Bobach

I have known Marcus Severin for over 20 years. He supported me back then when I was setting up my own franchise business. His experience, his honest manner and his understanding of the franchise world were a huge help to me at the time. Marcus and Sylvia are invaluable contacts and a great asset to the franchise sector. Anyone who works with them benefits not only from their professional expertise but also from their passion for franchising.
Lars Bobach
Managing Director, Lars Bobach GmbH

+1

Digital transformation and franchise expansion have been masterfully implemented … We therefore have no hesitation in recommending FranchiseForYou to anyone wishing to expand or digitise their franchise business. With FranchiseForYou by your side, you’ll be ideally placed to realise your dream of a successful and sustainable franchise business.
Amir Mansour
Head of Operations, Food Brother GmbH

+1

The handbook is an integral part of franchising. In the workshop with Sylvia and Millad, we developed an outline for it, chose a tool and learnt how to document our processes effectively. A great foundation to get started on!
Nico Sauerland
CEO & Founder of TIN INN GmbH

Producing a franchise handbook for a restaurant chain is a real challenge. We started out on our own and then brought F4U on board. The team supported us quickly and efficiently, from the structure and the expertise needed to map out the processes right through to the selection of tools. This meant we were able to take care of creating the content and integrating it into our Vincent Vegan Campus ourselves. Today, the Campus is an integral part of every employee’s training, whether at our own sites or at our partners’.
Christian Kuper
Founder & CEO Vincent Vegan

Sylvia Steenken and Marcus Severin know how to convey their expertise not just in theory, but in a practical, clear and immediately applicable way. Whether at the numerous networking and information events organised by the German Franchise Association, as contributors to the association’s magazine, FRANCHISEconnect, or as regular speakers at the Franchise Forum, the industry’s key annual conference – they bring their expertise to bear with great passion and a high level of professional competence – or rather, they take to the stage. In doing so, they not only support association members with advice and practical assistance, but also us colleagues at the head office – they openly share their experiences and make an important contribution to the strategic development of our association community. Their insights foster professional exchange – both internally and externally – strengthen collaboration within the network and help to actively shape the future of the franchise industry.
Antje Katrin Piel
Head of Communications at the German Franchise Association, Editor-in-Chief of FRANCHISEconnect

We at the rohrgroup took part in 10 coordinated training modules for young franchise systems over the course of a year. With their experience and practical advice, Sylvia and Marcus have played a key role in our rapid growth. We highly recommend them.
Alexander Eysert
Founder & CEO, rohrgroup solutions GmbH
Foto: Alexander Eysert

I attended both the starter workshop and the new bootcamp with Sylvia. On both occasions, I found myself wondering how anyone could possibly set up a good franchise system without this training. Apart from the incredible knowledge and experience Sylvia possesses, the whole event was also extremely well organised and run. I would highly recommend it. Thank you for this.
Richarda Lorenz
Owner of Happy Pottery

As part of our efforts to optimise workflows and processes in the management and leadership of our 11 branches, we have arranged for the Head of Retail to receive 12 months of one-to-one coaching from Sylvia Steenken. … We can also highly recommend FranchiseForYou in this area.
Ivo Reuter
Head of Retail, Rotkäppchen-Mumm Sektkellereien GmbH / Ludwig von Kapff GmbH

+1

Working with Sylvia has been excellent right from day one; her open, friendly and dynamic manner is simply a great fit for us. She can explain complex topics with ease, is goal-oriented, helps us stay on track and steps in decisively whenever things threaten to go wrong. It’s in situations like these that we particularly value her expert advice and the fact that she’s always so easy to get hold of! Working with her is a real pleasure; we use modern communication tools, which allows us to be very flexible. Even when there’s a lot going on at once, Sylvia keeps a firm grip on things in a friendly yet determined manner. We’ve already taken many steps together and still have plenty more ahead of us; we look forward to continuing our collaboration! Mille grazie!
Davide Giglio
Managing Director of Piccola Franchise GmbH

+3

The perfect workshop on digitalisation for our team. With her expertise, professional knowledge and charming manner, Sylvia identified our strengths and weaknesses and opened our eyes to new possibilities.
Claudia Beck
Head of Office & Franchise, Jannys Eis Franchise GmbH

Many thanks for your outstanding support with our project to develop our staff’s digital skills. The concept development, as well as the informative webinars and (virtual) workshops, have significantly advanced our progress towards becoming a leading digital organisation. We wholeheartedly recommend them as a competent partner for digital transformation!
Patrick Schlömer
NEW AG

Digitalisation explained in a technically sound and clear manner – a captivating and charming way of engaging people with complex topics and challenges – individual analyses and the identification of specific areas for action for WERO. This is how we have come to know and appreciate Ms Steenken, and we would like to say “Thank you!” for her input so far. The spark of innovation has certainly caught on within the WERO team and has already ignited – we look forward to taking further steps together to implement our jointly developed digitalisation strategy!
Wolfram Michallik
Managing Director of Wero GmbH & Co. KG

+1

B2B-Großhändler

I am delighted with the broad foundation that the course has laid, as all the relevant aspects – from strategy to tools, technologies and organisation – were covered and consistently applied to real-world scenarios in the workshops.

B2B-Großhändler

The course has further reinforced our ideas on digitalisation and provided us with the structures and tools we need to move forward with implementation even more consistently. A very good start, which I would also recommend to other companies!

That was an important project aimed at professionalising our sales team. Many thanks to Sylvia and her team!
Marcus Epple
Managing Director of E-Plus Retail GmbH

+2

At last, we can communicate quickly and effectively with our staff and franchisees!
Dieter Pohlmann
Managing Director of E-Plus Retail GmbH

We have learnt how to use the Virtuos video conferencing software. Our staff gave the training very positive feedback.
Thomas Köcher
Managing Director, Treppenmeister GmbH

The workshops provided the ideal setting for the launch and ongoing development of our Digital Scout Community. All participants were delighted with both the content and the way the workshops were run.
Andreas Kellermann
Head of Digital Transformation and Performance, thyssenkrupp Schulte GmbH

Bootcamp-Teilnehmer

That was the best investment of the year!

With a great deal of dedication and passion for franchising, we have, together with Ms Steenken, laid the foundations for a successful franchise expansion. Thank you very much!
Erkan Erdem
Managing Director of Homeburgers GmbH

+2

A perfect collaboration! Ms Steenken was recommended to me and I can only pass on that recommendation. WHY? Because she… is highly competent in her field… I was impressed from day one and can only say that my expectations were exceeded. It was a real pleasure working with her. Thank you very much!
Miki-Mileva Mircevska
Founder of Mikis Dancing Letters

“Stylish, confident and, as an added bonus, colourfully illustrated, so that everything new goes straight from the head to the heart and is understood – that’s how I experienced the intensive coaching session with Sylvia Steenken.” / “A ‘Train-the-Trainer’ coaching session, spot on. The topics were the ‘Business Model Generation CANVAS’ and ‘The Value Proposition CANVAS’.
Barbara Baratie
The Business Developers

What was particularly important to me was the consistent application of what I’d learnt in practice. Rather than diving straight back into the stress of everyday life, preparing for the exam forced me to actually apply all the tools to our company. The ‘digital loyalty card’ project from the exam is now being implemented, and we’re expecting great things from it! Thank you to the whole team for the excellent guidance and support!
Marcus Kiesel
Authorised Signatory and Head of Finance, Special Award for DIY Stores

A truly top-class course with very well-chosen content! The way the knowledge is conveyed is also impressive: a variety of methods, a strong practical focus and, above all, plenty of interaction in the workshops. I found the practical experiences shared by the other participants and the speakers particularly valuable. Alongside the face-to-face modules, discussions continued via the app, for example about interesting articles. This meant we were also able to try out tools directly in practice.
Chris Rimbach
IT Systems Team Leader, LINDIG

A brilliant team, excellent trainers and fascinating content. I looked forward to every module and learnt a great deal that will benefit us. The final exam helped me to actually apply all the tools to our business. That was a real bonus for me. I can’t recommend this course highly enough!
Cheyenne Heumann
Head of International Expansion at Bodystreet

+2

An absolutely brilliant course that offered real added value for me, even though I already had extensive prior knowledge. For the first time, the course gave me a holistic overview, including areas such as strategy, marketing and sales, which are not part of my core responsibilities. Even the initial analysis of the current situation was valuable to me. Now that I’ve completed the course, I can work out solutions with colleagues from other departments in a much more targeted way. The open and highly practical discussions gave me important insights into other sectors and sparked plenty of ideas. The project I presented – ‘Digital Interfaces in the Skilled Trades’ – is already being implemented!
Mario Deibel
e-Business Coordinator, GC Group

Sylvia’s team has transformed a chaotic presence into a clearly structured one and has optimally combined the advantages of centralised/regional management with on-the-ground customer proximity. We have a clear overview of what’s happening where, can react accordingly, and can see whether our promotional campaigns are successful. Today, we already have over 50,000 fans of our shop pages and are running targeted Facebook offers.
Marcus Epple
Managing Director of E-Plus Retail GmbH

+1

Client voices

Companies we work with